Steve Elias, Fire Service Media Veteran, Joins Elsevier Public Safety

ELSEVIER PUBLIC SAFETY
August 15, 2011

Elsevier Public Safety, publisher of FireRescue Magazine, FirefighterNation.com and FireEMSblogs.com, announces today that Steve Elias has joined the company as Midwest Advertising Representative.

Elias comes with 12 years of experience in fire service media sales, in both print advertising and trade shows. Through that time, Elias has forged close-knit relationships with many top fire service brands and industry leaders.

“My focus as a salesperson is on doing what’s right, what’s best for the customer,” Elias said. “The Elsevier Public Safety team has such an innovative line of solutions, I can’t wait to share all the opportunities and help my customers grow their sales and their business. In this economy especially, this is a time for new ideas and approaches.”

Elsevier Public Safety’s fire products have been among the fastest growing in the industry, particularly in the area of social media, with FirefighterNation.com, FireEMSblogs.com and more than 125,000 fans on Facebook. With the addition of Elias in the Midwest, 17-year industry veteran Sheri Collins will continue as Advertising Director/Western Account Manager, and Joe Skey continues as Eastern Sales Representative. The change will allow the FireRescue/FirefighterNation team to be closer to customers and better meet their dynamic and evolving media needs.

“With Steve as a part of our team, we’re excited to be even better positioned to help fire service manufacturers and service providers with all their marketing needs,” said Jeff Berend, VP/Publisher. “We’re very fortunate to have such a terrific and deep team, from Editor-in-Chief Tim Sendelbach’s expertise in the needs of fire officers and firefighters, to Paul Andrews and Dave Iannone’s innovations on the eMedia strategy side. We’re poised for our next big step.”

Innovations at Elsevier Public Safety include FirefighterNation’s Product Connect, which launched in June and is a new way to enable fire departments to find the products and services they need, while putting manufacturers in front of end users via social media and search.

Berend stated that among the areas of focus for Elias will be assisting fire apparatus manufacturers with new and innovative approaches that can help them in the midst of a challenging economic environment. Elias plans to visit many customers to better understand their needs.

Steve Elias is based in Tulsa, Okla., and may be reached at s.elias@firefighternation.com or 918/932-7446.

Elsevier Public Safety, an Elsevier business unit located in San Diego, Calif., produces public safety products and services including JEMS (Journal of Emergency Medical Services), FireRescue Magazine, Law Officer, EMS Today Conference and Exposition, www.JEMS.com, FirefighterNation.com, www.LawOfficer.com and other products.